The 2010 L’Oréal Melbourne Fashion Festival iPhone app

Reinforcing their commitment to finding new and innovative channels to showcase Australian fashion, the L’Oréal Melbourne Fashion Festival (LMFF) app marks the launch of the very first iPhone app for a Fashion Festival (globally) and the first Australian fashion presence in the App store!

L’Oréal Melbourne Fashion Festival (LMFF) is Australia’s largest and most successful consumer fashion event, celebrating the exceptional talent of the Australian fashion industry, inspiring the public, invigorating retail and supporting those whose unique and valued expertise brighten our lives.

LMFF 2010 takes place from March 14-21 and will take over Melbourne with a program of free and ticketed business, fashion and cultural events. In 2010 the Festival will exceed expectations with an inspirational line up of guests and innovative platforms to support the Australian fashion industry. LMFF brings fashion to the people, so be part of the glamour, style, business, culture and joy of the Festival.

Festival Information & Program:

• The entire LMFF program of fashion, business and cultural events, in your pocket at your fingertips in an instant.
• Filter events by date, designer, speaker, venue or price range.
• LMFF’s ‘little black book’ of fave bars, boutiques and restaurants in Melbourne.

Gallery:

• Revisit your favourite outfits or catch up on shows you missed with the photo galleries of runway shows and social soirees updated after each event.

LMFF TV:

• Almost as good as a front row seat. Watch videos of runway shows and Festival highlights.

Designer Profiles:

• Learn more about the LMFF designers through their designer profiles.
• Find nearest stockists on a Google map and let GPS lead you straight there.

LMFF Community:

• Get the scoop on behind-the-scenes action featured in LMFF’s Blog, Twitter and Facebook fan page without leaving the app. Tune into what other community members are tweeting and post your own updates to Twitter and Facebook.
• Searching for a friend at an event? If they’re a Facebook friend, have the LMFF app and opt-in to be located, you can find them on a map and send them a note.

As Featured In…

See Also

• LMFF Selected by Apple for App Store Feature, February 2010