Of course, presentations without their accompanying dialogue lose a little in translation, but a nice heads up for those starting to get their head around mobile.

Francisco Costa, Worldwide Creative Director, Calvin Klein
Paul Bennett, Chief Creative Officer, IDEO
Sojin Lee, Co-Founder, Fashion Air
Christian Blanckaert, Former Executive VP, Hermes International Paris
Sarah Curran, CEO, my-wardrobe.com

Runtime: 4:59 mins

• 2 million iPads sold in the first 59 days (that’s 1 every 3 seconds) (see video: part 1)
• iPad now sold in 10 countries, to be 19 countries by the end of July
• there’s currently 8,500 native iPad apps
• these iPad apps have been downloaded 35 million times
• 225,000 iPhone apps (see video part 3, 5:52 min mark)
• 5 billion iPhone apps downloaded
• Apple has paid out $1 billion to developers (that’s the developers 70% share of a paid app)

Video – Part 1 of 12

Jetstar, the low-cost Qantas offshoot has signed a deal with Apple to become one of the first airlines in the world to trial iPads for its in-flight entertainment.

For a $10 rental, passengers will be able to rent the device on selected flights over 90 minutes inb length to watch new release movies, browse television programs, read an e-book, listen to music or play games. The airline is also looking at adding its in-flight magazine to the tablet.

Jetstar marketing general manager David May said the initial two-week trial would be on domestic flights longer than an hour. Thirty units would be on each test aircraft.

“If the trial works, we want to put them on every aircraft because they’re so much slimmer and lighter than our existing units,” he said. “It means we’ll be able to get more on and it means more people will be able to have the entertainment service.”

Jetstar chief executive Bruce Buchanan said the airline was also anticipating a good response to the offering.

“Given the demand for the iPad so far, I anticipate it will have strong appeal amongst our passengers,” he said. “Based on demand for the iPads as part of the trial, we’ll be looking to roll out the devices across our entire domestic and international network later in the year.”