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LMFF Business Seminar Highlights 2010

Mobile Muse loves being a L’Oreal Melbourne Fashion Festival partner. If you missed some of the business events this year, here are a few highlights. The video features sound bytes from: Francisco Costa, Worldwide Creative Director, Calvin Klein Paul Bennett, Chief Creative Officer, IDEO Sojin Lee, Co-Founder, Fashion Air Christian Blanckaert, Former Executive VP, Hermes …

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12 Fashion Labels on the iPhone

Where’s fashion headed?  Who has an iPhone app? We’ve picked out a dozen high end & high street fashion labels to check out. A few quick thoughts: The Chanel & Dolce Gabbana apps are streamlined and elegant. Beautiful imagery, as expected. Chanel makes nice use of iPhone’s movement sensor. Flip the phone to view matching …

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Fashion Embraces Mobile Apps

In a recent article on Mashable 5 Ways Social Media Changed Fashion in 2009 Macala Wright Lee,  CEO of FashionablyMarketing.Me highlights the prevalence of fashion brands taking “there’s an app for that!” to heart. Yes, we’ve noticed that too (however less so for Australian fashion brands, but we hope to change that very soon). 5 …

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