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for: ‘Mobile Muse’

Quick Stats, 8 June 2010

Steve Jobs relayed some key stats at the Worldwide Developer Conference on 8th June 2010: 2 million iPads sold in the first 59 days (that’s 1 every 3 seconds) (see video: part 1) iPad now sold in 10 countries, to be 19 countries by the end of July there’s currently 8,500 native iPad apps these …

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Jetstar to trial iPads for in-flight entertainment

Jetstar, the low-cost Qantas offshoot has signed a deal with Apple to become one of the first airlines in the world to trial iPads for its in-flight entertainment. For a $10 rental, passengers will be able to rent the device on selected flights over 90 minutes inb length to watch new release movies, browse television …

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Hotel Equips Concierges with iPads

As part of a global pilot at InterContinental New York Barclay, InterContinental Buckhead Atlanta, InterContinental London Park Lane and InterContinental Hong Kong, travellers can now look forward to receiving enhanced local destination advice from hotel concierge teams using the mobile, multi-touch, content-rich iPad. Now there’s an interesting idea…. Read more on Springwise here.

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Apple Introduces iAds

Steve Jobs introduces the soon to be launched iAds advertising platform for Apple devices, including example demo ads for Toy Story 3, Nike and Target. Key messages in this key note address: Mobile users don’t search on mobile like they do on a desktop. They’re more likely to search info within an app, for example, …

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Quick Stats, 8 April 2010

Steve Jobs relayed some key stats at the Apple iPhone OS 4 Event on 8th April 2010: 300,000 iPads sold on first day up to 450,000 sold a few days later (stock has run out) 4 billion apps downloaded from the App store 185,000 apps in the App store 3,500 iPad apps 250,000 iBooks downloaded …

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12 Fashion Labels on the iPhone

Where’s fashion headed?  Who has an iPhone app? We’ve picked out a dozen high end & high street fashion labels to check out. A few quick thoughts: The Chanel & Dolce Gabbana apps are streamlined and elegant. Beautiful imagery, as expected. Chanel makes nice use of iPhone’s movement sensor. Flip the phone to view matching …

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Take payments via your iPhone

Start-up company Square Up enables you to accept payments through your mobile with a nifty device that plugs into your mobile’s audio jack. Square will also donate a penny of every transaction you take to a cause of your choice. They’ve done a nice job of putting together a video that communicates their product simply …

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Wired magazine demos its iPad app

We’re yet to get an iPad into our hot little hands to see it in action, but Wired provides us with the next best thing – a video talking through their approach, the features and revenue opportunities.

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App Store Feature For LMFF

L’Oreal Melbourne Fashion Festival iPhone app has just been selected by Apple for their App store home page feature. This is one of those promo spots money can’t buy!  Snap!

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Fashion Embraces Mobile Apps

In a recent article on Mashable 5 Ways Social Media Changed Fashion in 2009 Macala Wright Lee,  CEO of FashionablyMarketing.Me highlights the prevalence of fashion brands taking “there’s an app for that!” to heart. Yes, we’ve noticed that too (however less so for Australian fashion brands, but we hope to change that very soon). 5 …

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