Steve Jobs introduces the soon to be launched iAds advertising platform for Apple devices, including example demo ads for Toy Story 3, Nike and Target.

Key messages in this key note address:

• Mobile users don’t search on mobile like they do on a desktop. They’re more likely to search info within an app, for example, using the Yelp app to find a restaurant.
• The average Apple user spends around 30 minutes per day using apps.
• If an ad was placed every 3 mins, that’s 10 ads per device.
• There’s soon to be 100 million Apple devices – that’s a BILLION ad opportunities per day.

Part One
7.48 mins

Part Two
4.23 mins