In a recent article on Mashable 5 Ways Social Media Changed Fashion in 2009 Macala Wright Lee,  CEO of FashionablyMarketing.Me highlights the prevalence of fashion brands taking “there’s an app for that!” to heart.

Yes, we’ve noticed that too (however less so for Australian fashion brands, but we hope to change that very soon).

5 key trends for 2009 included:

1. Getting Cozy with Communities
2. Creating Niche Communities
3. Embracing Mobile Apps
4. The Rise of Style Bloggers &
5. The Impact of User Generated Content

A prediction for 2010?

“ expect to see a variety of mobile platforms take off as brands, magazines, and web sites develop apps with the goal of extending their online presence and widening distribution channels.